<aside> 💡 This is a sample Product Requirements Doc (PRD) meant to make the Technical Design Document as complete as possible.

Normally, the Technical Design Document refers to the PRD where necessary to talk about the “why.” This allows the Technical Design Document to focus on the “how.”

</aside>

Product Requirements Document for Pinterest Search Refinement Pills

Overview

This document outlines the product requirements for introducing search refinement pills on Pinterest's desktop platform. Our aim is to enhance user engagement by facilitating more specific and targeted searches.

Problem

Current Challenges:

Low Engagement: Current click-through and save rates on pins are lower than desired.
Broad Search Results: Users often encounter overly broad search results, leading to a suboptimal experience.

Key Insights:

Users often struggle to narrow down their search results effectively.
There is a need for a more intuitive and efficient way to refine searches.

Goals

Improve User Engagement: Increase click-through rate on pins from 2% to 4% and save rate from 3% to 5%.
Enhance Search Experience: Provide users with an easy way to refine their searches without overwhelming them with options.

People and Roles

Jordan (Engineer 1): Lead the backend development and integration.
Melissa (Engineer 2): Focus on frontend development and user interface.
Liz (Product Manager): Oversee the project, ensuring alignment with goals and timelines.
Sean (Designer): Create and refine the visual design of the search pills.